Developed brand aesthetic and photography direction for premiere Google Store site. Directed multiple photography sets. Collaborated with Global Creative Director and Creative Director to develop key marketing photography, including the premiere homepage image. Managed retouchers and UX designers to deliver web output for all platforms. Developed in-house lifestyle stock photography library. Spearheaded exploration of product animation for future implementation on site. Initiated and developed a new studio partner and in-house photography process. Problem solved all production challenges with program managers and producers.

Photo art directed in studio and on location for core brand home, lifestyle and on figure. Managed team of designers for all catalogs and marketing material. Produced 2014 Fall Boot Insert that achieved four times the expected forecast in sales.

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